Keynote: Bridging the gap between gender, industry and culture

Keynote: Bridging the gap between gender, industry and culture



Modern identities are no longer tied to a singular gender, nationality, industry or culture. On the surface, the lines have become more blur yet in reality, there are strong invisible barriers across these identities that prevent us from reaching our goals. Western brands fail at entering the Chinese market, not because lack of business opportunity, but because of these type of ‘glass facades’ people are simply not aware of.

From feminine to masculine identity, business strategies to design and science to regulations, Lu Ying, co-founder of Future Urban Living explores the art of balancing different mediums through her experience across nations, generations and multi-stakeholder environments. In order to make real impact, you need to first make sure your message is received.

Speaker: Lu Ying

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Lu Ying (Future Urban Living)