Michael Tam is the UX Design & Creative Lead, at IBM iX. With years of advertising agencies experience in both New Zealand and Hong Kong, he specializes in bringing creative concepts, digital transformation strategies, and omnichannel experience design into a multicultural context. As a senior creative consultant at IBM, Michael brings strong business storytelling ability and innovative thinking to the technology world. He is also a certified IBM Design Thinking coach who is experienced in leading human-centric, outcome-focused workshops with commercial enterprises and non-profit organizations. Michael has spoken publicly at design conferences and tech hackathons on topics of UX, Design Thinking, and the impact of Human-Centered Creativity.