Senen M. Perlada

Keynote "Slingshot PH - Creating an innovation-driven economy"
Wednesday | May 17 | 4:00 PM - 4:20 PM
Haus Ungarn

Director Perlada leads the Export Marketing Bureau or EMB (formerly the Bureau of Export Trade Promotion or BETP), the focal Export Marketing Agency of Department of Trade and Industry (DTI), in providing enabling services to the Philippine exporting community through business intelligence and strategic knowledge management supportive of product and market diversification. He is concurrently the Executive Director of the Export Development Council (EDC), the apex Public Private Partnership (PPP) organization for export policy and development in the Philippines.

In 2016, Director Perlada led the implementation of the Philippine Startup Ecosystem Development Program (SEDP) which aims to support Philippine startup ecosystem players, particularly globally competitive Philippine startups. He spearheads the DTI-Export Marketing Bureau public-private partnership with Ideaspace in QBO Innovation Hub, a first of its kind startup ecosystem in the Philippines.

He has more than 20 years of international marketing experience and business development work in the private sector, having held various senior management positions in a number of Filipino and internationally-engaged firms.