Peter GentschVR Time Travel
Thursday April 26 | 10:00 AM - 11:00 AM
Haus Ungarn | Raum 2
Peter Gentsch is a serial entrepreneur and expert in Digital Marketing, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University where he focuses on CRM, e-Business and Digital Intelligence. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management. Along with Lufthansa, he was jointly awarded the Innovation Prize of the German Market Research in 2010. Together with Deutsche Post / DHL, he won the International Digital Communication Award in 2011 and the German prize for online communication in 2014. Peter Gentsch continues to lead the Digital Excellence Circle group which he founded in 2010. The exclusive grouping includes companies such as Audi, Bosch, Daimler, Deutsche Post, Lufthansa, Microsoft, Deutsche Telekom, Otto Group and O2.