Monday | ESMT European School for Management and Technology, Schloßplatz 1, 10178 Berlin

The annual and very successful Embassy Day started in 2013. The embassies host their own events, mostly business seminars, with participating delegations from Asia. According to the main theme of the APW, seminars will address topics around digitalization.


Start-ups in the Industrialization 4.0 Context: German Experiences and Lessons for Vietnam
Organizer: Viet Nam Embassy
Time: 10:00-11:30
Room: Auditorium 1
Vietnam is currently undergoing an important development phase and has a young social structure. In its socio-economic development strategy, the Vietnamese government has given priority to promoting young Vietnamese entrepreneurs to business start-ups. The year 2016 was referred to as “The Nationwide Startup Year” in Vietnam. One thing the country is aware of is that the startup in Vietnam is parallel to the processes of the fourth industrial revolution (I4). I4 brings many challenges, but also provides valuable opportunities for startups. Therefore, it is necessary for the young Vietnamese to familiarize themselves with I4 and to accept the chances of I4 in time so that the startup in Vietnam can achieve success and develop sustainably. Vietnam estimates Germany’s experience in Startup and I4 as very high and is confident that new opportunities for cooperation will emerge for companies from both countries in the future.
More details on the program please see here (PDF, German).
The language at this event will be German.

Digital Bangladesh, Ready for Tomorrow
Organizer: Embassy of Bangladesh
Time: 10:00-12:00
Room: Auditorium 2
Digital Bangladesh is a wonderful vision that is dreamt by the government for the development of Bangladesh. The motto of ‘Digital Bangladesh’ is to establish technology-based governance, e-commerce, e-agriculture, e-production, e-education etc. Bangladesh by ensuring an ICT based society where information will be available in internet. Here all the possible tasks of government or semi-government will be performed using digital technology. It will make people think globally and connect them with the whole world economically, socially, politically, academically and even culturally. So, we are taking various steps to improve our accessibility to digital world to sustain our development in future.
Speaker: Mr. Md. Mamun-Al-Rashid, Additional Secretary of the ICT Division, Ministry of Post, Telecommunication and Information Technology, Government of the People’s Republic of Bangladesh

Dialogue on Smart Cities: Can Human-Centred Innovation design Digital Futures?
Organizer: Indo-German Smart Initiative
Time: 09:00-13:00
Room: Auditorium Maximum
Smart Cities – as promises they are synonymous to the development of high-performance, efficient, sustainable, and liveable cities. Critics see them more as uniform habitats, whose daily life is defined by sensors, algorithms, and technology companies. Around the world, planners, researchers, politicians, entrepreneurs, companies, and civil society lively debate different ideas on cities and their innumerable facets and odds, but also potential challenges and risks. Although there is no universal definition of a Smart City, attempts to explain it are often predominated by digital environments and built urban spaces – with all their everyday places and routines. Those discussions are characterised by diverse perceptions of technological developments. The conference tries to reveal these different perspectives and facilitate the dialogue on urban challenges between Indian and German scientists, practitioners and further experts from architecture and sustainable urban development.

Digital Ecosystem in Southeast Asia
Organizer: AHK ASEAN in Berlin, Embassy of the Philippines
Time: 12:00-13:00
Room: Auditorium 1
The Association of Southeast Asian Nations (ASEAN) has become a vibrant economic region in Southeast Asia. With its rapid economic growth, growing consumer demand, diverse markets and many economic integration initiatives, ASEAN has increasingly become attractive for German businesses.
Through the widespread adaption of Industry 4.0 practices, the world´s most dynamic region Southeast Asia, has the potential to leapfrog ahead of other developing regions, by not only embracing but also contributing to the new technologies which transform how people work, live and communicate. A true digital revolution will transform ASEAN by 2025.
This session gives insights about current activities, recent commitments and trends in the ASEAN-region in the field of digital transformation.
Speakers:
Catherine Rose Torres, First Secretary, Consul & Economic Officer of the Philippine Embassy: Opening Remarks
Dr. Tim Philippi, CEO, AHK Singapore: „Singapore´s digital transformation and vibrant start-up scene“
Marko Walde, CEO, AHK Vietnam: „Digital infrastructure growth in Vietnam“
Peter Kompalla, CEO, AHK Philippines: „How Philippine businesses progress in the digital transformation race“
Eva Puchala, Representative AHK ASEAN:„Business development in the ASEAN-region: projects and business missions 2018“

Investment and Entrepreneurship in Myanmar’s Digital Economy
Organizer: Embassy of Myanmar
Time: 12:00-13:00
Room: Auditorium 2
Myanmar has undergone a globally unprecedented process of digital leapfrogging over the past four years: Starting off with a considerably underdeveloped ICT infrastructure still in 2013, the liberalization of the telecommunication sector has allowed rapid growth of Myanmar’s digital economy. Hereby, Myanmar has skipped development stages of landline phones, basic mobile phones and PC directly towards mobile devices.
Myanmar is now preparing to keep abreast with the age of digitalization by drafting the Digital Economy Master Plan to identify opportunities for investment and entrepreneurship in eCommerce. Sectors including banking, tourism, agriculture, and small and medium-sized enterprises are offering opportunities for “digital entrepreneurship” and eCommerce. In addition, the Union Ministry of Commerce and the United Nations Conference on Trade and Development (UNCTAD) have jointly prepared a diagnostic study on the eCommerce readiness of Myanmar with actions for improvement that the Government of Myanmar is committed to implement.
The presentation will allow insights into Myanmar’s dynamic digital economy and the recent economic development in the country.
Program.

eCommerce in China – Direktverbindung im globalen Handel
Organizer: Embassy of the People’s Republic of China
Partner: City of Ma’anshan, Province Anhui, Handelsamt der Provinz Hubei, Wirtschaftsförderung Brandenburg GmbH
Supported by: code-trading GmbH
Time: 13:30-17:00
Room: Auditorium Maximum
More details on the program please see here (PDF, German).
The language at this event will be German.

Insights into Digital Transformation of Pakistan
Organizer: Embassy of Pakistan
Time: 13:30-15:00
Room: Auditorium 2
Please find the program here.

Jakarta: The next Technology Hub
Organizer: Embassy of Indonesia
Time: 13:30-15:00
Room: Auditorium 1
Jakarta has always served as the center for business with most of the large traditional businesses locating their headquarters in the city. It also serves as the political center for Indonesia with the president and its administration based in Jakarta. With the government’s focus on initiatives such as the 1000 startups movement being launched, Jakarta will be the first city to reap the benefits from such programs. The city serves as the local base for global tech companies such as Facebook, Google, Uber and Microsoft for operations in Indonesia. There is no doubt that Jakarta is a compelling location for technology-enabled businesses as it is the capital of Southeast Asia’s largest economy and fourth most populous nation in the world, but can Jakarta become the next technology hub?
Speakers :
Mr. Setiaji, Head of Jakarta Smart City Management Unit of Communications, Information and Public Relations Division Jakarta Capital City Government
Mr. Patota Putra Tambunan, EV Hive South East Asia
Mr. Husni Fuad, OK OCE Tech
Please find the program here.

Digital Cities: Smarter Planning and Smarter Services for Happier Citizens
Organizer: Embassy of Australia, SAP
Time: 15:30-17:00
Room: Auditorium 1
From connected cars and smart lighting to public safety and citizen experience – the world’s cities are going digital.
And in this revolutionary process cities are reaching an inflection point. They are moving beyond siloed and technology focused projects to drive transformation across their entire ecosystems and deliver better outcomes for their citizens. By leveraging new technologies and data to innovate their ecosystem, processes and business models, cities are finding new ways to improve planning, enhance services and make their operations more responsive and efficient.
For more details on the program please see here.

Connecting German and Southeast Asian Start-Ups – Invitation to join the grand event ‘Start-Ups Thailand 2018’
Organizer: Royal Thai Embassy
Time: 15:30-17:00
Room: Auditorium 2
Among the Speakers are:
Dr. Dhiravat Bhumichitr, Ambassador
Mr. Pun-Arj Chairatana, Director of the National Innovation Agency
More details on the program can be found here.