Tertia Tay

Panel "Do we think the same? Design Thinking from an Asian-German perspective"
Thursday | May 18 | 10:00 AM - 10:45 AM
Haus Ungarn

Tertia is the founding member of Ideactio. She will be sharing her experiences – working in Asia as a practitioner of design thinking and how design-thinking has shaped the way large and small organisations solve their problems.

As a design researcher, Tertia combines empathy with a rational action-oriented thought process. Together with Singapore-based consultancy, Ideactio, she has worked on projects across a range of service sectors in Singapore and Asia, accumulating expertise that overlap the domains of user research, service design, and facilitation-based consulting and training.
Tertia holds a M.Sc. in Design Research from the Bauhaus Foundation Dessau, and a B.A. (Hons.) in Industrial Design from the National University of Singapore.